A Self branding campaign in which I am my own client.The brief was divided into 2
components : one which required me to design the corporate identity and a promotional campaign and the second was to design a curriculum vitae
My initial idea revolved around the idea of playing cards but I built a stronger concept from there onwards while the overall concept still drew inspiration from the first idea.The logo is a mixture of a symbol of a queen(from the Bicycle playing card-initial idea) and that of an Indian goddess(one with many arms) .I chose a popular playing card brand for quick recognition among any audience. The initial idea was to promote myself as a Trump card so people could identify the similarity between design and the game of playing cards in that design is strategic fun and unpredictable. My overall campaign was identifiable as playing cards but this concept was weak and over done.I kept the image of the queen of the Bicycle card but manipulated it to look like an Indian Goddess with many arms.The arms are symbolic of multi-tasking and
my strap line is that I am a creative multi-tasker.
The font I constructed which should be interpreted as contemporary Tamil
My logo
Business cards
Corporate Identity
Promotional Item scamps
Logo Application : Tshirt
My curriculum Vitae which is attached to the promotional item
Promotional Item with C.V attached
Promotional Item : T shirt Packaging
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